How has whisky sales been during Covid-19?

Updated: Dec 17, 2020

Generally, at the start of Covid-19 whisky cask sales weren’t affected much until about a third of the way into the pandemic. I think sales slowed because people were a bit afraid, but now they are picking up again, especially with the volatility of the other asset classes.


If you look over a 10 year period with stocks and shares, what you put into the FTSE 10 years ago to this day has 1% appreciation. If you look at whisky it is gone up by over 560%. Whisky never goes down in value, it may slow when coming up or during the Covid-19 months.


The appreciation this year is 6.8%, so it’s not reaching the magical 12-15% but that’s understandable because people are still tightening in their belts and now they are starting to realise that whisky is a good alternative asset and for the first time in 10 years gold overtook whisky as the best performing asset class.



If you’d like to find out more about investing in rare whisky casks to make the most of your investment, email whisky@maceyandsons.com or call 3468 7901 to find out more.

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